What’s Coerver

HISTORY

In the late 1970s, Dutch European Championship winning coach Wiel Coerver led a revolution in soccer coaching. He was dissatisfied with the lack of individual skills and emphasis on defensive play in the professional game; an emphasis that many thought, was stifling the more exciting, attacking style of play necessary to score goals and attract fans.

Coerver Coaching was founded in 1984 by Alf Galustian and former Chelsea great Charlie Cooke who were both inspired by the philosophy of legendary Dutch coach Wiel Coerver. Together they developed a programme of teaching that was unlike anything else available then or now.

ABOUT COERVER COACHING

Coerver Coaching is the leading brand name in independent football education globally, delivering skill based football coaching in 47 countries across the globe. Coerver is a comprehensive coaching program for young players teaching both individual skills and team play to both boys and girls with programmes for players of all ages and abilities.

MISSION

When starting the business Alf and Charlie’s mission statement was: “To develop Skilled, Confident, Creative, players who combine well with team mates and have the skills to go it alone”. Coerver’s original mission statement continues to be at the heart of the business however, its curriculum and method have continually developed over time to keep up with the changing nature of the game whilst staying true to its foundational beliefs. These beliefs underpin the “Method” and “Curriculum” taught to each player and coach which has earned Coerver global football credibility.

WE BELIEVE

・Ball Mastery is the Foundation that improves all other parts of the Coerver Curriculum
・Our focus is on skill development especially in the “Golden” Ages 6 -14yrs
・Every player regardless of position should have similar skill sets as their Team Mates
・Coerver Homework is an important add on to team training
・ “Star Teams and Players” provide excellent teaching content as models and inspiration for young players.
・We believe that the success of any team system, tactic or formation ultimately depends on it individuals player skills and small group play

THE COERVER CODE ― 5S

The 5 Soccer “Essentials” and The Life Skills they can effect:

Soccer “Essentials”	Skills
Skill	Confidence, Creativity
Speed	Competition, Focus
Sense	Study, Responsibility
Strength	Discipline, Stamina
Spirit	Respect, Sportsmanship and Courage

THE COERVER PLAYER PATHWAY

WHAT WE TEACH, THE PYRAMID OF PLAYER DEVELOPMENT

GROUP PLAY Putting it all together	Small group defence. Fast break attack. Combination play. This teaches team work.
FINISHING Scoring skills around the box	Focus. Timing. Courage. Concentration. This teaches responsibility.
SPEED Mental and Physical Speed	With and without the ball. Acceleration. Reaction. Decision Making. This teaches competitiveness.
1v1 MOVES Individual Skills	To keep possession and create space & time to Pass, Run or Shoot. This teaches confidence & creativity.
RECEIVING & PASSING The Teamwork Skills	Without them little is possible. This teaches communication.
BALL MASTERY The Foundation	The touch, control and confidence that affects every other part of the pyramid. This teaches hard work & self-responsibility.

Coerver Coaching Endorsements

Vicente Del Bosque

（Head Coach Spain National Team FIFA World Cup™ & UEFA Euro Champion）

“Alfred’s Coerver® Coaching course at Real Madrid was very well received by us all, since our goal, especially in the formative years, is technical excellence. Unless players are highly technical, it does not matter what system or tactic you play, at the highest level you will probably lose.”
Jose Morais

（First Team Coach – Real Madrid CF）

“At the early ages the foundation of teaching should focus on technique, Coerver was the first time I had been exposed to a curriculum, which focused on this philosophy. Since the early years Coerver has added game related and full game pressures to all of the skills, that was perfect for me in my work”.
Peter Beardsley

（England legend and Football Development Manager- Newcastle United FC）

“All young players will improve by following the Coerver Coaching programme. I have seen many different methods of coaching skills and Coerver Coaching beats them all”.
Osvaldo Ardiles

（FIFA World Cup™ Champion – Argentina）

“Coerver(R) Coaching has greatly influenced how the game is taught all over the world. This is a superb programme which can improve a whole generation of future players”
Gerard Houllier

（Former Technical Director French Football Federation,
Former manager Liverpool FC, Lyon FC & Aston Villa FC）

“Coerver(R) Coaching is the best technical skills teaching method I have come across; even after 25 years it continues to evolve and excite”
Carlos Parriera

（FIFA World Cup™ Champion – Head Coach Brazil）

“The reactions to Alfred’s courses in Brazil were excellent. Many former World Cup players and coaches attended, and it was obvious to us all that the Coerver®Coaching programme encourages and teaches individual skills and creativity which is needed by us, as much as by other countries.”
Sir Geoff Hurst

（FIFA World Cup™ Champion and only man to score 3 goals in a World Cup Final – England）

“Coerver® Coaching’s focus on teaching (individual) skills is, in my opinion, the best way to improve the next generation of players. This is a program that can do this.”
Jurgen Klinsmann

（Head Coach United States of America
Former Germany National Team Player / FIFA World Cup Champion）

“I wish Coerver Coaching existed when I was a child. If Coerver Coaching existed back then, I would have been a better player.”
Rene Meulensteen

（First Team Coach – Manchester United FC）

“I was appointed by Sir Alex Ferguson as Technical Coach of Manchester United because I was a Coerver® Coach. He and I feel that the Coerver® Coaching program is the top way of teaching technical skills.”
John Collins

（Former Everton FC, Celtic FC, Monaco FC and Scotland Captain）

“I was a Coerver(R) pupil as a youngster.it helped me so much in my career..I would recommend it to all coaches,parents and players”